Outline of the Book Series: "World Branding" (tentative title)
Our plan is to seek the future of branding, as a new "tool" for company management, by introducing the corporate branding philosophy and specific CI case studies of world- renowned companies.
Summary:
･ Approx. 300 pages 12 x 8 1/2 Fullcolor
･ Bilingual text (English and Japanese)
･ 10,000 copies to be published simultaneously in Europe. USA and Japan
･ Planned timing of publication: November 2005
Each "case study" will take up 8 pages, and will consist of photographs and text.
Special Features:
We will examine, from both aspects of theory and practice, the branding strategy as well as the design development (highlighting specific touch points) of each company, in an attempt to analyze "what innovations have been brought about to the company as a result of their branding process."
We will also assess, from both the enterprise and the creative viewpoints, the process of "how the creative seeds sowed inside the company came to bear fruit, and how the outcome led to corporate innovations."